Speaker: Debra Paul
Topic: Business Analysis within the Business Change Lifecycle
Abstract: The drivers for business analysis are sometimes forgotten given the passage of time. However, it is always worthwhile revisiting these drivers as this helps inform how we conduct business analysis today. Further, while business analysis can offer significant benefits to business change projects, in practice this is often not the case. Debbie Paul will discuss the rationale and aims of business analysis, how it fits in the business change lifecycle and why the potential benefits may not be achieved. Particular focus will be given to the mechanistic application of methods/techniques and the incidence of 'new approach evangelism'.